{"id":8800,"date":"2020-03-20T10:48:00","date_gmt":"2020-03-20T10:48:00","guid":{"rendered":"https:\/\/www.hirejukebox.co.uk\/blog\/?p=8800"},"modified":"2023-02-15T11:56:01","modified_gmt":"2023-02-15T11:56:01","slug":"the-theme-tune-to-your-business","status":"publish","type":"post","link":"https:\/\/www.hirejukebox.co.uk\/blog\/2020\/03\/20\/the-theme-tune-to-your-business\/","title":{"rendered":"The Theme Tune to your Business"},"content":{"rendered":"\n

Music can be a powerful tool in any business owner\u2019s pocket if used strategically. It can help form the attitudes, emotions and opinions of customers with a single touch of a play button. But do you truly know the musical theme which best compliments your business? Whether it\u2019s a single genre for a very particular clientele, or it adapts to the changing clientele from day to day or even hour to hour, having an understanding of which music works best for your customers can help build the \u2018theme tune\u2019 for your business. Confidently build playlists, customise your jukebox<\/a> or background music to create an ambience that your customers remember.<\/p>\n\n\n\n

We\u2019ve put together a guide to help you understand and determine just which theme your business could adopt.<\/p>\n\n\n\n

Music affects customer behaviour<\/strong><\/h2>\n\n\n\n
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Music with a higher tempo can increase table turnover while relaxing and slower songs can reduce stress.<\/em><\/figcaption><\/figure>\n\n\n\n

The way your customers behave whilst visiting your premises can depend upon the type of music being played. For example, a higher tempo may increase eating and drinking rhythms or table turnover. Relaxing melodies can reduce anxiety or stress during long waits<\/a>. Even the frequency of music is said to subtly affect the taste of food and drink. So picking the right music to create a positive environment for your customers will definitely work in your favour.<\/p>\n\n\n\n

Choosing a Genre <\/strong><\/h2>\n\n\n\n

If you\u2019re looking to create a brand within your business, you might opt for limiting your music to a single genre. Understanding which genre works best, however, isn\u2019t always immediately obvious. Does your business have a particular target audience? Possibly a demographic which aligns to a specific musical genre? Understanding your customers\u2019 musical preferences and tolerances requires research and insight. Using a digital jukebox, such as Playdium, much of the hard work has been removed by offering curated playlists based upon many years of industry experience. Other things to consider before choosing a genre include:<\/p>\n\n\n\n

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Your clientele and overall pub theme will affect the genre of music you should play.<\/em><\/figcaption><\/figure>\n\n\n\n